Top 3 Reasons Businesses Should Give Back:
#1 – Boost Employee Morale.
Participating in philanthropic initiatives helps employees feel good about themselves and proud about where they work, which in turn builds loyalty among them. When employees don’t feel connected to their job, they invest less of themselves in their work and the quality of employees’ work is critical to a company’s success.
#2 – Build A Strong Reputation Within The Community
When businesses help others within their communities, the community also reciprocates and offers support – it becomes a mutually beneficial relationship. Additionally, when participating in community-based events, there is the opportunity to meet members of prominent local organizations and potential new customers. Your brand will build a reputation for giving back and caring about the communities it serves. Developing such a reputation of goodwill within the community is a sure way to build a strong support network of people who will speak positively on your behalf and help your company stand out amongst the competition. It’s also always inspiring to me when I hear our franchisees say they have gained new customers after participating in community events, because it helped them stand out amongst other companies who weren’t there.
#3 – Consumers Prefer Socially Responsible Companies
A study conducted by Cone Communications and Echo Research revealed that more than 90 percent of consumers would switch to a brand supporting a good cause. Additionally, more than 85% of millennials correlate their purchasing power to the responsible efforts a company is making. Millennials are one of the most sought after target audiences today and their collective purchasing power measures in the hundreds of billions! They are noted for approaching business and capitalism with a conscience, and to win them over it’s important to do so through the action of giving.
If you would like more information on how WhatIfWeCould can provide your company with a turn-key, local community program that hits all three points, please call 541-848-7535 or email rys@whatifwecould.com