In years past, the Source Weekly’s Give Guide helped local nonprofits get the word out about the work they’re doing in the community. But this year, the program went one giant step further by partnering with What If We Could and adding a digital giving component, CentralOregonGives.com, in which people could donate directly to any nonprofit involved, all from one place.
Although the original WhatIfWeCould logo was good; a circle of 4 people coming together, delivering a message of “coming together”, it just didn’t have the punch we were looking for. It didn’t conjure up the heart of what we’re trying to instill in people as they learned about the site.
I recently met with Paul of Kinetic Branding, a local firm responsible for local brands such as the orange Journey Church flame you see on many cars in Bend, Microsoft projects and many others. He felt similarly, that although the logo was nice, it could be so much more.
A week or so later Paul had a few ideas that were really close to what the final version has become. Two people holding hands, creating a W, but most importantly, the heart that was created by bringing the hands together. What we got in the end, is just what was needed – bringing out the heart – in the logo as well as the meaning of What If We Could – the heart we all have in serving others.
By creating a platform to connect people and organizations, we’re coming together in love to ultimately create a better community.
It all starts with someone saying “What If We Could?”…the answer being, TOGETHER WE CAN!
Thank you Paul for an awesome logo that truly brings out the sentiment of the What If We Could platform.
The Central Oregon Collective is coming on as part of our January stable of nonprofits to be featured in January. An organization that has been in Central Oregon for more than 40 years, is excited with the opportunity to showcase themselves to Central Oregon residents – letting them get an idea of what they’ve been doing all these years.
Thank you Central Oregon Collective for participating, we look forward to getting the word out about your worthwhile organization.
A crowd-sourcing platform designed to showcase mini projects of local non profits, giving a glimpse into their activity in the community. We often see a non profit logo or hear a name, but we’d be hard pressed to comprehend the hard work they do; day in and day out.
WhatIfWeCould showcases these projects every month, designed to give an opportunity to a small group of people that will make a specific difference. Whether through a small Fundraising project where donors know exactly what the monies raised for are going, Volunteer projects that promote engagement, or In-Kind Giving of specific needs that if met, goes a long ways in meeting the bottom line and the doors open.